14 Dec
2023
General SEO Tips in an E-shop
Optimizing an E-shop to have enough orders, and to be easily found on Google requires a lot of time from the E-shop owner. It takes a lot of effort, at least in the beginning to succeed without advertising and costs to get high in the Google search results.
Our goal is to help our customers succeed in their first steps. That's why we present you below and analyze the most important success factors and guarantee that by following the steps below, you will see within a few months a big difference in the traffic and orders you will receive daily in your e-shop.
Creation Blog
The building a blog in an e-shop is of major importance, especially if you do not have a large number of products. The blog allows you to write articles at regular intervals, which you can enrich with keywords related to your subject. In addition, it helps your customers to be informed about your products. You can e.g. on the blog to write tips or instructions for the correct use of your products, or to emphasize their beneficial benefits.
A very important point to note is that creating a blog on your E-shop assumes that you will engage often and will update it constantly with new articles. Also a smart marketing practice is, at the end of the article, to present some related to the article, products. Finally, a smart idea is to write articles presenting the features of new products that you add to your e-shop, thus strengthening internal links in SEO.
SEO Optimization: Page Header and Footer
Pay close attention to building the header and the footer of your e-shop. Both in the header and in the footer you should have a clearly visible menu with your product categories. It is recommended that information pages of the e-shop such as payment methods, shipping methods, etc. be placed in the footer and OXI in the header of the e-shop.
We suggest that the header has as few links as possible, and be simple in the design. Place your e-shop logo in the header along with a contact number for phone orders. The phone must even have a Call-to-action link. When a mobile user presses it, it opens the caller to call you directly.
In the footer you will place links only from your main categories and links from all the informational pages of the e-shop. In a prominent place you can place icons from the social media for which you created profiles. Finally, it is mandatory to write the address and contact details of the company in the footer.
SEO Tips: Optimizing a Website for Mobile - Responsive
80% of visitors to an e-shop are from mobile phones or tablets. This means that we now place more emphasis on optimizing the appearance of an e-shop for mobile. When the construction of your e-shop is complete, try to test your e-shop as a customer, from different mobile phones. Try to complete orders and use all the functions of your e-shop from the mobile phone. Have the developer fix any issues you encounter. Mobile navigation should be easy, information should be clear, and placing an order should be completed without difficulty or delay.
SEO Tips: Optimizing Speed
Another extremely important factor is loading speed of an e-shop especially on mobile phones via 3G/4G connection. Try navigating your e-shop from a mobile phone in a place where you don't have a good signal. How fast does the home page load? Do you see all the information clearly? Are some photos e.g. of the slideshow in the original slow to load? Your website should load in less than 3 seconds. If you have a WordPress website, we can recommend a complete website optimization package in WordPress .
Product Category SEO Optimization
When you create the product categories of your e-shop for the first time, you must have already drawn the category tree on paper in a rational way.