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SEO Optimization of Website - Website Promotion in Search Engines
Many of our clients, when asking us to prepare a quote for website development, the first thing they ask us is: "How can Google bring us to the top results?;"
What is SEO and how does it help in website optimization and website promotion in search results?
SEO stands for Search Engine Optimization, meaning Website Optimization for Search Engines. An SEO campaign can help in the Website Promotion so that for key keywords it appears high in related searches on search engines, especially Google.
Searches with keywords in the organic results bring hundreds of thousands and sometimes even millions of results. It is considered a great success in S.E.O. for a website to appear on the first page on Google in competitive keywords. For us, however, SEO is now a routine matter! We know exactly the factors that affect the position of a website in the organic results. The only thing left is work, both from us and from the website owner itself, and patience as SEO does not bring results overnight, but is built day by day.
On-page / Off-page SEO
Especially for new websites that desire rapid rise on Google, an organized campaign of On-page / Off-page SEO, and then SEO maintenance actions with a monthly subscription are required. I-xperts and Creative offers specialized SEO website promotion services, helping businesses to improve their visibility in search engines. Let's analyze the benefits of On-Page and Off-Page SEO, how they contribute to ranking on Google, and the critical success factors of SEO.
On-page SEO
It's both the technical improvements of the website's speed and the optimization of texts on the website for different keywords. For the optimization of the website's speed, we intervene in the page's code improving all the negative factors and achieving significant reduction in page load times, especially on mobile phones. Our goal is to achieve a score of 90/100 and above on Google PageSpeed and GTMetrix.
Also read: The ultimate SEO guide
Regarding text optimization, we handle texts on pages that the client wishes to optimize separately for specific keywords. We do not alter the meaning of the texts, but simply change the writing style so that the keywords are placed in the right way and their density is maintained. Additionally, we avoid bombarding the page with keywords (keyword stuffing, spamming), maintaining the permissible density of words (keyword density).
In several cases, we use A.I. algorithms for SEO (e.g., ChatGPT) to enrich the text by correcting any syntactical or spelling errors.
Off-page SEO
It's the "building" of the external image of the website. The main purpose of Off-page SEO is to increase back-links, that is, external links from high-traffic/importance websites to the site we are optimizing. A well-built campaign with backlinks leads to a gradual increase in the Domain Authority and consequently the page ranking score of the website. A website or webpage that has a plethora of external Links from publications on social media, links on well-known forums with high traffic or high domain authority, links to news, governmental websites, etc., is considered by Google as significant and successful, hence ranking it high in searches.
The technique of Backlink Building requires time, knowledge, and smart moves. Ideally, we placebacklinks to our website at regular intervals. For a comprehensive SEO website promotion campaign, we recommend monthly monitoring and updating of backlinks. Depending on the competition, in an SEO campaign, we may place up to 1000 backlinks per month.
Do you want successful SEO for your website? Entrust us with the promotion of your website with the help of SEO.
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SEM or Search Engine Marketing
Techniques we apply for marketing - the successful promotion of products or the website itself so that it appears first in the search engine results. SEM is the creation of successful advertising campaigns of a website that is applied alongside SEO to achieve better and more quality results with the aim of attracting the real interest of consumers. One type of SEM campaign is also Google AdWords.
We always recommend to our clients, along with an SEO campaign, to also conduct SEM campaigns in order to achieve the maximum performance of SEO, at least for as long as it takes for the website to appear on the first page of search results on Google.