E-shop building guide for Drop Shipping

The creation of an e-shop for the field of Drop Shipping opens up new opportunities for entrepreneurs and investors. In this article, we will look at the benefits of Drop Shipping, the platforms that support this business model, the promotion and marketing strategies, as well as the advantages over conventional e-shops.

< h3>What are the benefits of Drop Shipping?

1. Low Startup Cost: Drop Shipping requires minimal initial investment in a warehouse or stock, as the supplier ships the products directly to your customer. So you are not required to maintain a physical warehouse and have products in stock.
   
2. Flexibility: You can add and remove products from your e-shop without physical inventory management. In addition, with some plugins, your e-shop warehouse can stay updated.
   
3. Product Variety: You have access to millions of products from various suppliers, allowing you to offer a wide range of products. You simply select the product categories or products you want to appear on your website, and they will be updated almost automatically.
   
4. Low Functionality Cost: You don't need storage or management outside of the e-shop. Whenever a new order comes in you will inform your supplier to ship the products to the end customer.
   
   

Which platforms support Drop Shipping?

There are many e-commerce platforms that can support Drop Shipping. The most important ones are listed below:

1. Shopify: Shopify offers flexible solutions for Drop Shipping with integrated order management capabilities and integrated supplier information. It is one of the most popular Drop Shipping platforms and works with a monthly subscription, so it has no initial setup costs.
   
2. WooCommerce: WooCommerce, as a plugin for WordPress, offers easy installation and expansion through plugins for Drop Shipping. You choose the suppliers you want to work with, and install the corresponding plugins which will work almost automatically, updating your e-shop warehouse.
   
3. BigCommerce: This platform offers flexible marketing capabilities, including the ability to integrate with multiple vendors. It automatically connects to the BigCommerce platform and updates your products automatically.
   
   

Promotion and Marketing Strategies

Choose Appropriate SuppliersChoose reliable and reputable suppliers to ensure product quality and delivery speed. It is important to choose suppliers with low shipping costs depending on the markets you are targeting. So if you sell e.g. in Europe, you should choose suppliers with central warehouses in Europe.

SEO Development: Optimize your e-shop for search engines (< a href="https://i-xperts.gr/services/seo" target="_blank">SEO) to increase your visibility. If the product texts are not enough, you should enrich them. Also make sure you don't have duplicate products from different suppliers. Finally with an effective link building strategy you can increase the ranking of your dropshipping e-shop in search engines in popular searches.

Social Networks: Use social networks to promote your products and increase your community presence. You can also use influencers to promote your products on their channels to get a big impact.

Google and Facebook Ads: Ads on Google and Facebook platforms can help you reach new customers. You can use both Facebook Market Place and google merchant tool to directly advertise your products in Google organic results.

YouTube or Tik Tok Ads: 2 very important channels for selling and advertising your products in the form of video production. Outsource the creation of commercial videos to suitable professionals and promote your products on Tik Tok and YouTube.